Monday 21 December 2015

Passive recruitment with Branding

                        Passive recruitment with Branding 


Driving branding efforts and doing passive recruitment goes hand in hand. For branding efforts one creates groups, communities, etc. on social media. One needs to take utmost care while creating communities that the right segment is getting added. Just going behind the numbers will not make sense. Let me try to give you an example. Suppose you are a company who manufactures chocolates, you want a feedback from the customers. Here you would not like your target segment more than 50 % people who have diabetes. Target segment will play a critical role while creating such communities else getting ROI will be a challenge. Important thing is not to go behind numbers in creating groups, communities.

Also don’t forget to engage the group, community while building your target segment. Keep them engaged with periodic updates. Acknowledge a new member joining in. If the group is in hibernate mode, try and rejuvenate the group with odd polls, reviews, on the latest trends.

Here is a short list of free sites: SurveyMonkey,PollCode, PollMaker, Easy Polls

Join meetups on meetup.com. There are many professional groups where one can join the communities and be a part of a physical meet up. Here you actually get opportunity to meet the target segment. Not to forget you also get a chance to host a meetup and get visibility to attract the target segment.

I believe all of the above are important aspect for passive recruitment with branding matters.

Caveat – All the thoughts, actions are personal.

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