Continuous employer / talent branding?

Continuous employer / talent branding?

Branding is the buzz word!

It’s a continuous process for talent acquisition team to acquire talent 365 days in a year. It’s a continuous and an ongoing process where teams have to leverage their networking skills and build avenues, build relations and engage the professionals.

How to do that?

·         Hackathons – It helps in continuously building relation with the target segment. Good way to build a brand and a good way to hire. By this it is pretty evident who has hands on skill to do the job or otherwise.

·         Internships – Well, I think it is the most important form of branding at the grassroots level. Cost effective, win-win and continuous engagement form of framework.

·         Social media – Just being on social media, liking and sharing post will not yield result. Form groups, communities – engage them with relevant materials, run meetups if possible. It will not straight away give you results but as mentioned earlier it will take its own time to reap the benefits of this framework.

·         Blogging platform for the organization – I think the name itself says it all!  This will give a platform to the people inside the organization to share, learn new technologies, best practice across the domains. This platform should also have access to the outside target segment and this way the outside talent can interact without being part of the organization.

Very effective way to communicate with professionals externally and build a good relation which may yield result at a later stage.

How do we achieve or measure while one leads such kinds of efforts? This is something I aim to learn.

Caveat – My thoughts, my opinion.