Passive recruitment with Branding
Driving branding efforts and doing passive recruitment goes
hand in hand. For branding efforts one creates groups, communities, etc. on
social media. One needs to take utmost care while creating communities that the
right segment is getting added. Just going behind the numbers will not make
sense. Let me try to give you an example. Suppose you are a company who
manufactures chocolates, you want a feedback from the customers. Here you would
not like your target segment more than 50 % people who have diabetes. Target
segment will play a critical role while creating such communities else getting
ROI will be a challenge. Important thing is not to go behind numbers in
creating groups, communities.
Also don’t forget to engage the group, community while
building your target segment. Keep them engaged with periodic updates.
Acknowledge a new member joining in. If the group is in hibernate mode, try and
rejuvenate the group with odd polls, reviews, on the latest trends.
Join meetups on meetup.com. There are many professional groups
where one can join the communities and be a part of a physical meet up. Here
you actually get opportunity to meet the target segment. Not to forget you also
get a chance to host a meetup and get visibility to attract the target segment.
I believe all of the above are important aspect for passive
recruitment with branding matters.
Caveat – All the thoughts, actions are personal.
